Wheaton Brasil conquers 2 EmbalagemMarca (BrandPackaging) awards

On October 8th, were announced 32 winners of the EmbalagemMarca – Grandes Cases de Embalagem 2009 Award at Espaço APAS, in São Paulo.

Doubly awarded, Wheaton Brasil conquered the EmbalagemMarca award with the products cases Aguas de Phebo, from Casa Granado and Geleias Casa de Madeira.

Aguas de Phebo Line – Casa Granado
Being a traditional brand, Phebo had as an objective to awaken the interest in the younger age group, where they had little attraction. This segment of the market was barely explored by the company
Packaging was the main strategy used to enhance the brand and get access to this new consumer in the launching of the cologne line Aguas de Phebo, composed of the Aguas de Neroli, Citrus, Iris, Roses and Lavanda fragrances. The 200ml capacity glass vials and the 20ml miniature version have as a basic differential, vibrant and modern colors, that stand out on the shelves.
Phebo was able to break into the younger market segment thanks to the modern visual of the packaging, and Aguas de Phebo became considered as a superior quality product.
According to Juliana Wachholz, Casa Granado’s new products development manager, “the customers praise the vibrant colors of the packaging. In general they like to buy more than one variation to make a colorful arrangement in the bathroom".

Geleias Casa Madeira
By deciding to rationalize the line and reposition their jams in the high end group, Casa de Madeira substituted the use of the three different size packages for one basic 235 grams glass jar with live corners and raised lettering on the bottom. In three varieties (Original, Traditional and Gourmet) the jams are destined to distinct markets: General public, supermarkets and high end gastronomics.
With the changes implemented, Casa de Madeira reduced production and logistic costs, raised price by 25%, and increased sales by 10% after the first month.

In its third edition, the EmbalagemMarca award had as an objective to incentivate and valorize the search for excellence in the Brazilian packaging segment, awarding the ones that stood out by optimizing the sum of their elements or, individually, of one or more of them that had a decisive weight in obtaining positive results for the user company. The packaging was analyzed viewing the benefits it brings to the user company considering reduction of materials and costs, productivity, innovation, aggregated value, design, and environmental impact.